http://geniusoid.blogsome.com/2005/12/25/dual-existence/ Random notes of a keen marketer... Sun, 27 Dec 2009 10:32:46 +0000 http://wordpress.org/?v=1.5.1-alpha http://geniusoid.blogsome.com/2005/12/25/dual-existence/#comment-6 Wed, 22 Mar 2006 12:46:28 +0000 http://geniusoid.blogsome.com/2005/12/25/dual-existence/#comment-6 <strong>wellbutrin</strong> wellbutrin

]]> http://geniusoid.blogsome.com/2005/12/25/dual-existence/#comment-5 Mon, 27 Feb 2006 18:41:06 +0000 http://geniusoid.blogsome.com/2005/12/25/dual-existence/#comment-5 <strong>swiss-replica</strong> swiss-replica

]]> http://geniusoid.blogsome.com/2005/12/25/dual-existence/#comment-4 Sun, 25 Dec 2005 17:38:37 +0000 http://geniusoid.blogsome.com/2005/12/25/dual-existence/#comment-4 Yes ofcourse Usha. One party does gain more. But then we need to understand the context in which the co-branding exercise is being carried out. Take GAP Jeans' example, for instance - they were trying to focus on the aim of creating awareness about the product or a particular line of jeans, and I think even if iTunes gained free, GAP succeeded in what they looked for! Their target audience atleast had a feel of the product! Here is where the cornerstone of marketing comes into the picture - u cannot sell a bad product twice, to the same customer! So there wouldnt be any use to promote GAP jeans if their brand wasnt good enough! If your product is tailored to suit the needs of the targetted audience, the brand is bound to benefit - yes it will snowball slowly, and the moolah shall flow in... Yes ofcourse Usha. One party does gain more. But then we need to understand the context in which the co-branding exercise is being carried out. Take GAP Jeans’ example, for instance - they were trying to focus on the aim of creating awareness about the product or a particular line of jeans, and I think even if iTunes gained free, GAP succeeded in what they looked for! Their target audience atleast had a feel of the product! Here is where the cornerstone of marketing comes into the picture - u cannot sell a bad product twice, to the same customer! So there wouldnt be any use to promote GAP jeans if their brand wasnt good enough! If your product is tailored to suit the needs of the targetted audience, the brand is bound to benefit - yes it will snowball slowly, and the moolah shall flow in…

]]> http://geniusoid.blogsome.com/2005/12/25/dual-existence/#comment-3 Sun, 25 Dec 2005 17:23:51 +0000 http://geniusoid.blogsome.com/2005/12/25/dual-existence/#comment-3 when you say co-branding could benefit both brands/parties, doesn't it follow automatically that one brand will gain more than the other? when you say co-branding could benefit both brands/parties, doesn’t it follow automatically that one brand will gain more than the other?

]]> http://geniusoid.blogsome.com/2005/12/25/dual-existence/#comment-2 Sun, 25 Dec 2005 17:19:53 +0000 http://geniusoid.blogsome.com/2005/12/25/dual-existence/#comment-2 when you say both brands/parties will gain, doesn't it automatically follow that one brand will stand to gain more than the other? when you say both brands/parties will gain, doesn’t it automatically follow that one brand will stand to gain more than the other?

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